A forward-thinking group.
A proven concept.
A new concept in the making.
Kale Group is the parent company of KaleMart24 and C'est Kale — building healthier food and retail, one store at a time.
KaleMart24 is a proven franchise concept with 8 stores open and 9 more under buildout. C'est Kale is our next concept, now in development.
Our mission
Healthier food should fit your life — not the other way around.
We started with a simple belief: people want to eat well, but convenience usually wins. So we set out to make the healthy option the convenient one. KaleMart24 reinvents the convenience store with fresh, clean products for commuters and busy neighbourhoods. C'est Kale, now in development, will engineer the meal itself — guests will build it on in-store tablets, see their macros update live, and get it seconds later.
Healthy convenience
KaleMart24
Food, engineered · Concept stage
C'est Kale
What we stand for
Quality, without compromise
Fresh, honest food and products, sourced locally wherever we can, free from shortcuts.
Health on the go
Healthier options that fit real, busy lives — in a convenience store or a restaurant built around your macros.
Technology that serves people
From live nutrition facts on in-store tablets to smarter retail operations, we engineer the experience.
Care for the planet
We favour regenerative, eco-friendly suppliers and packaging choices across both concepts.
Leadership
Experience from Loblaws, Couche-Tard, McDonald's and more — focused on changing food retail.
Oussama Saoudi
CEO & Founder
Engineer-entrepreneur who previously founded the company behind Toro Matcha Energy Drinks.
Victor M. Rocca
Advisor
Franchising and large-scale retail executive; senior roles at McDonald's, Canadian Tire and Boston Pizza.
Adam Kozak
Advisor
10+ years at Loblaws; former CFO of Sol Cuisine, where he led a $125M exit.
Lorenzo Di Nino
Advisor
Over a decade at Loblaws, including Category Director of natural foods shelf-stable beverages.
Hafid Messouak
Advisor
Former Category Director of food service at Couche-Tard, launching ready-to-eat concepts.